The Strategic Research In Transformation Of Foreign Trade Enterprises

In 2008, the U.S. financial crisis triggered a world-wide crisis. It has been the most serious one since the1930s. The world economy is still in a difficult recovery after the crisis. The U.S. economy’s recovery is weak for the government debt cliff. The European Economic was unable to extricate himself by the sovereign debt crisis, Japan’s long-term economic recession there would not have much improvement in the short term. The world’s three largest economies-the date of the general downturn in Europe and the United States is bound to affect the external demand for Chinese exports in the shadow of the world crisis, China’s economy, making a bit tired. Under the effective control of the government’s 4 trillion economic stimulus plan, China’s economy in 2008-2012 the average annual economic growth rate reached 9.26%, which is three times of the world’s average economic growth rate over the same period, the world economy a post-crisis era beautiful land scape, but with the pre-crisis 2007up to14.2% compared to the growth rate is slightly less.The first quarter of 2013our country achieved a GDP growth rate of 7.7%, generally less than 8% of the out side world expected, indicating that the recovery of the Chinese economy is still facing the problem of lack of motivation. Low growth and high-risk operational state of world economy affect China’s future economic growth. But on the other hand, we must also see that once-in-a-century financial crisis is not only a danger, but also an opportunity. One hand, the financial crisis highlights China as the world’s second largest economy in the country’s economic growth over-reliance on external demand this deformity structure vulnerability, but also to a considerable extent,the changing patterns of development in China, the revision of original external demand-driven inward and out ward need to work together to drive China’s economic growth upgraded version of "necessity. Foreign trade enterprises only face the challenge, the courage to seize the post-crisis era the world economic restructuring opportunities, in order to survivein times of hardship, and development. In this sense, research the post-crisis era foreign trade enterprise transformation strategy for maintaining the steady growth of the Chinese economy for the promotion of employment and maintain social stability, for the promotion of foreign trade growth pattern has important theoretical and practical significance.On the basis of systematically analyze relevant literature, in-depth discusses the theoretical basis and practical basis for the transformation of foreign trade enterprises, and choose the path of the transformation of foreign trade enterprises and the role of government to make a preliminary exploration. In this thesis, the theoretical basis of the foreign trade development from the original theory of comparative advantage to competitive advantage theory, the development of inter-industry trade to intra-industry trade, until the strategic trade theory are China’s foreign trade transformation strategy provides a solid theoretical foundation; And ahead of the arrival of the Lewis turning point and the loss of comparative advantage in labor, international vertical division of labor in which the bottom of the status of sharp fluctuations in the RMB exchange rate, are surgence of protectionist trade policies, and the uncertainty of the external economic situation of China’s foreign trade enterprises the transformation proposed urgent requirements, foreign trade enterprises should be the difficulties,efforts to achieve a strategic transformation to lay the foundation for the win future competitive advantage. This strategic transformation path should include four steering, steering inside and outside from outside need to drive to be driven,"Made in China" to "Created in China", "bringing in" steering "going out", from the domestic market-oriented procurement transformation for the international market procurement, the end of the article on the role of government in the transformation of foreign trade enterprises a preliminary study. Government should clearly define and strictly protect the property rights, lower barriers to entry, to further improve the export tax rebate policy, improve the foreign exchange market, exchange rate hedging instruments for foreign trade enterprises for foreign trade enterprises in transition "escort" for foreign trade enterprises to achieve a smooth transition to create a favorable external institutional environment.