The Research Based On The Background Of Foreign Trade Crisis Of Shishi Everjoy Company Transformation

China as a producer and exporter of textile and apparel, has been in the globaltextile industry plays an important role, but the development of some prominentproblems behind the obvious, textile and clothing industry surrounding countries arethe international market and our country have competition, the main exports ofChina’s textile and apparel line fall, the reality is that China’s textile and apparelindustry and enterprise development is faced with more severe pressure of survivaland development, further transforming the management idea, to adjust to the idea, inthe industry structure adjustment, change the mode of operation management to seeka way out has become the inevitable choice, which continue to strengthen andcontinue to develop the international textile trade market, efforts to seek selftransformation and reform to adapt to the requirements of the new environment, newsituation, will be the textile and apparel trade enterprises of our country can improveoperational efficiency, an important strategy to realize the market growth and thedevelopment of enterprises.The research is based on the background of foreign trade crisis of ShishiEverjoy company transition research proposition, taking Fujian province ShishiEverjoy Garment Co. Ltd as the research object, combined with strategicmanagement theory as the theoretical basis, problems of economic crisistransition development environment Everjoy company were analyzed, the specificsystem in the process of research oriented, comprehensive analysis of the strategicenvironment of the enterprise development, the transformation and developmentof the object of empirical study of enterprise are studied in detail, the crisis under thebackground of the development of transformation of the enterprise strategy and theconcrete implementation measures. This research mainly uses the literature researchmethod, case study method, SWOT analysis and other methods, theoretical analysis isa system, comprehensive measures to solve the problem, put forward and also havethe rationality, feasibility, Including the overall planning, rational layout, strengthen the financial and fiscal support, strengthening the brand effect, improve the personnelmanagement mechanism, play five level industry association effect etc.,not onlyfor the research object of this paper Shishi Everjoy company hastheoretical and practical value of corresponding, while the same typeof enterprises in the region and other parts of the country with reference.