| With the development of the social economy and the improvement of the people’s living standard, travelling is becoming more and more common to ordinary Chinese citizens. Hebei Province has launched series of activities, such as attracting tourists of Beijing, Tianjin and also Hebei citizens to travel in Hebei villages and towns. It’s aiming to explore the history and culture of famous towns and villages. The government of Hebei province tried to construct some famous towns and villages into culture and tourists centers, by emphasizing inputs and development of ancient cities including Guangfu ancient city, to improve the famous towns’ economy. More and more ancient towns increase inputs to develop its town’s economies.In recent years, Guangfu tourism industry has been on a strong growth and brought substantial profits to Guangfu town. Indeed, it has made a breakthrough. In 2013 it was certified a national 4A level scenic spot, and in 2015 it passed Class 5A landscape assessment. However, Guangfu ancient city also has some problems in the development process. Take the Taiji culture for example. There is an enormous untapped potential in the Taiji culture and he development of tourism products which focus on Taiji culture is in low level. Tourist attraction has a poor interaction with visitors. There are different kinds of tourism products in the tourism attraction, but the quality and the service level of some products is poor.There is lack of consciousness of the importance of tourism brand Guangfu ancient city is well-known in Hebei but unknown in other provinces,Besides, some tourism products are a little aside from the theme.etc. These lead to the short-term effect in development process of Guangfu tourism industry and will make it quickly decline before full development. It’s a disadvantage to make great progress and development for Guangfu ancient city. Thus, it’s necessary to study on the tourism life cycle and the major factors of Guangfu tourist attraction to avoid the short-term effect and the rapid decline.Based on reviewing previous research of Butler’s life cycle theory as well as the development and protection of Guangfu ancient city tourist attraction, qualitative analysis showed that the evolution process of Guangfu ancient city attraction could be divided into three stages:exploration stage (Tang and Song Dynasty-2003), participation stage (2004-2010) and development stage (2011-now).Next, through the study of excellent papers and periodicals, as well as my on-the-spot investigation about Guangfu ancient city, I summarized 19 main influence factors from four aspects——demand factor, effect factor, environment factor and resource gift factor, which contains:Scenic product quality, tourism image positioning, tourism reception facilities, authenticity of the ancient city, transportation, cultural and natural environment, local resident’s satisfaction,external investment, scenic area management coordination with the surroundings, marketing, publicity, government policy, social economic conditions, sudden factors, the building peculiarity, history and culture, cultural relics protection level, celebrity effect, market location. According to its intrinsic relationship, I constructed the evaluation model of Guangfu ancient city tourism attraction. Then combined with questionnaire survey, I studied on the importance of the main influence factors in the current situation by the AHP tool and sorted those factors. The results showed that, in general, demand factor influences most, then effect and environmental factor, and resource gift factor is the least. As for specific factors, "tourism image positioning", "scenic product quality", "external investment" and "natural and cultural environment",these four factors become the most important influence factors in the life cycle of tourism at the stage. |
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