The Research On The Factors Affecting The Life Cycle Of Tourism On Ancient Towns In Sichuan Province

In recent years, ancient town tourism is more popular by tourists as an important type of the modern tourist industry. The ancient towns show an unique charming as a tourist attractor, which occupy a part of tourist market. Because of the success of the ancient towns in Jiangnan, more and more ancient towns began to develop tourism.The Sichuan ancient town is an important branch of the national ancient town which enriches the tourist resources in our province. It is not only having the very high building art, the building historiography value, but also even have the special history culture, the folk romantic feeling value. Although it brings much profit, there are some problems about it. Such as the haploid tourist mode (sightseeing) , the shortage of scientific plans, the skimpy excavation of the folklore culture, the similarly theme in many ancient towns. The problems mentioned creates some results: short-term effect and its pace quickened to the fading stage. This means the Sichuan ancient towns can hardly to expand.This paper describes a total circumstance of Sichuan ancient town and treats some problems with shorter life cycle of tourism. Through the reviewing of the domestic and international related materials and also having an on-the-spot investigation of Sichuan ancient town I summarize the main influence factor, and then give a literal analysis. Next I do the research of the fixed amount to these factors immediately, make use of the questionnaire collect of data ,and then carrying on factorization have 18 prognosticate to change the quantity to extract for the 5 greatest factors, and put forward affecting the factor model. Then make use of again the AHP (the Analytic Hierarchy Process) to carry on the analysis to the income data. The last but not the least, I get the heavy value of the power of the factor, the influence that established each factor rank.