A Study On The Quality Of Life Of Ancient Village Residents From The Perspective Of Tourism

With the continuous development of rural tourism,the influence of tourism on the quality of life of residents in ancient villages is deepening.Through the construction of the subjective and objective evaluation index system of the quality of life of the ancient village residents,this paper not only measures the quality of life of residents from the specific quality of life in the macroscopic aspect,but also establishes the “reference standard” based on the theory of multiple differences on the micro level.The standard comparison gap measures the overall quality of life of residents in ancient villages.Through the combination of subjective and objective,macro and micro to find the "short board" field of the quality of life of the ancient village residents,and propose scientific and effective methods to improve the quality of life of the ancient village residents under the development of tourism.Wuyuan is a tourism destination with typical development,high reputation and far-reaching influence from rural tourism.Wuyuan is representative of research cases.Therefore,this paper selects the residents of Wuling,Likeng,Wangkou,Jiangwan and Jiangling in Wuyuan as the research object,and conducts a comparative study on the quality of life of the ancient village residents from the perspective of tourism.Based on the previous studies,this paper first discusses the background and significance of the influence of rural tourism on the living conditions of the ancient village residents.In theory,it reviews the related concepts of ancient village tourism,tourism impact,and residents' quality of life.Secondly,from the objective life quality and subjective quality of life of the ancient village residents,the qualitative and quantitative analysis methods are used to construct the evaluation index system,and the indicators are measured and analyzed by the Topsis entropy weight method and the multiple difference comparison method.Finally,Countermeasures and suggestions for improving the quality of life of Wuyuan residents.The study has the following conclusions:(1)According to the literature review and the existing scales at home and abroad,the subjective and objective comprehensive evaluation scale of the quality of life of the residents of Wuyuan ancient village was finally determined.(2)According to the objective evaluation method of Topsis,the overall score ofobjective quality of life of Wuyuan residents is determined to be 76.5 points.According to the multiple difference method,SPSS24 is used to determine the overall score of subjective quality of life of Wuyuan residents is 68.44 points.Finally,according to the formula,comprehensive analysis and evaluation of the quality of life of Wuyuan residents At present,the comprehensive score is determined to be 72.95 points.According to the percentage system,the living standards of Wuyuan residents are generally better.(3)The subjective quality of life satisfaction of Wuyuan residents is lower than the objective quality of life.Combined with the “reference standard”,multiple regression analysis found that all the four measurement items were positively correlated with the subjective quality of life satisfaction of Wuyuan residents.Among them,the ratio of people to the surrounding community(SO)is the most significant.(4)Combining the theory of tourism life cycle,this paper analyzes the positive correlation between the ancient villages(communities)with different development levels and the surrounding community(SO),and finds that the “developed general”residents of the ancient villages have the highest subjective quality of life.The subjective quality of life of the “mature” ancient village residents is middle,and the“fast-developing” ancient village residents have the lowest subjective quality of life.(5)According to the analysis content and research results,find out the four issues of employment distribution,income,education,entertainment and leisure in the distribution of interest in the subjective indicators of the "short board" field,and put forward relevant suggestions.