Guotai Junan Securities Inner Mongolia Branch Institutional Business Competitive Strategy Research

Institutional clients of brokerages mainly include institutional participants in financial markets such as commercial banks,insurance companies,various funds,trust companies,and enterprises.Since the trading strategies,transaction volumes,and transaction speeds of various institutions when investing in financial markets are very different from those of individual investors,they need brokers to provide targeted consulting,brokerage,and asset management services,which can be It provides liquidity and manages a variety of financial risks.Institutional business is the future development space for brokerages.Therefore,it is imperative to vigorously develop institutional business.Guotai Junan Securities Inner Mongolia Branch is one of the earliest,fullservice and largest securities institutions in Inner Mongolia.Its institutional business has developed rapidly,but its competition with other securities companies has become increasingly fierce.How to develop its institutional business and form an effective competitive strategy has become anxious.solved problem.This paper first summarizes the development history of Guotai Junan Securities Corporation and its subsidiaries,and introduces the current status of the organization business of Inner Mongolia Branch.Then,based on the literature related to the institutional business competition strategy,according to the PEST analysis method and Porter’s five-force model analysis method,the external environment of Guotai Junan Inner Mongolia Branch’s institutional business development is analyzed,and Guotai Junan Securities Inner Mongolia Branch is analyzed.Implement the opportunities and challenges faced by the organization’s business,and then analyze the internal capabilities of the branch.The SWOT analysis method is combined with the advantages,disadvantages,opportunities and challenges of Guotai Junan Securities Inner Mongolia Branch.This paper concludes that Guotai Junan Securities Inner Mongolia Branch has more opportunities,less threats and considerable prospects for conducting institutional business in Inner Mongolia.According to the above macroeconomic analysis,industry environment analysis and capability analysis of Guotai Junan Securities Inner Mongolia Branch,it can be concluded that the competitive strategic positioning of Guotai Junan Securities Inner Mongolia Branch is a differentiated strategy.After completing the strategic positioning,this paper analyzes the strategic connotation,strategic path and strategic risk and proposes corresponding measures to implement the differentiated competitive strategy.The analysis of this paper shows that Guotai Junan Securities Inner Mongolia Branch implements the institutional differentiation strategy of institutional business: product innovation strategy,service innovation strategy,professional research service strategy,information technology strategy,customer classification and grading strategy,sales model strategy,talent strategy,active risk Management strategy.Completing the strategy implementation can differentiate its products and services and is unique across the industry.Providing professional services,introducing high-end customers,and creating multi-asset assets are the only way to develop an organization’s business.In the long run,development agency business will further develop in terms of increasing product types and improving comprehensive service capabilities.