Research On Development Strategies Of Wealth Management Of Guotai Junan Securities

After more than 30 years of rapid growth in the national economy,domestic residents have accumulated a lot of wealth.According to the private bank of China 2019 jointly released by Boston consulting group and China construction bank,the total investable financial assets of domestic residents had reached 147 trillion RMB by the end of 2018,and will maintain a rapid growth in the next few years.Meanwhile,the number of high net worth individuals with investable financial assets of 6 million RMB reached1.67 million,second only to the United States and second in the world.The growth of gross national wealth and the size of high net worth individuals have created broad space for the wealth management market.At the same time,the growing investment consciousness and investment philosophy of high net worth individuals also drive the demand for wealth management.Wealth management is a new blue ocean of domestic financial institutions.Most financial institutions have taken wealth management as a strategic focus and continuously increased investment to compete for layout.For securities companies,in addition to the attractive prospect of wealth management market,the continuous decline of brokerage profit margin is also a key driver of the development of wealth management for securities companies.Securities companies need to cultivate wealth management as a new growth point.However,the current development of wealth management business of securities companies is not optimistic.On the one hand,private Banks of Chinese Banks hold an absolute dominant position in the wealth management market by virtue of their product advantages and good customer base.At the same time,trust and third-party wealth institutions also have excellent performance,and securities companies temporarily lag behind in the competition.On the other hand,securities companies have many problems in wealth management,such as unclear model,inaccurate positioning and lack of core competence.In this case,how to develop wealth management business has become an urgent issue for domestic securities companies.Taking Guotai Junan securities co.,LTD,a leading domestic securities company,as an example,this study attempts to explore the development strategy of its financial management business.The main content of this study consists of three parts.Firstly,this study analyzes the external environment of wealth management business of domestic financial institutions,including macro environment analysis,domestic wealthmanagement market analysis and industry analysis.Then,this study analyzes the inter environment of the wealth management business of Guotai Junan securities co.,LTD.,and carries out SWOT analysis on the wealth management business of the company.On this basis,the strategic objectives of the wealth management business of the company are formulated.Finally,according to the strategic objectives,this study formulated the implementation path of Guotai Junan wealth management business development strategy,five aspects included.This study has certain practical value.On the one hand,the conclusion of this study can play a guiding role in the development of wealth management business of Guotai Junan securities co.,LTD.On the other hand,this study can also provide reference for other domestic securities companies to make strategy.In addition,this study deeply analyzes the connotation of wealth management,summarizes three characteristics of wealth management business,and summarizes the best practices of wealth management of some leading institutions at home and abroad.These conclusions can enrich the wealth management theory.