Study On The Market Development Strategy Of Agricultural Belts Product For A Company

This thesis takes A company with market of agricultural belts product development as an example, using the method of literature review, field investigation and interview method, questionnaire survey methods to explore market development strategy and specific measures to ensure the implementation for agriculture belts market, To ensure the long-term development for A company on the agriculture belts product market.Firstly, the thesis explore the current macro environment of agricultural belts marketing from the policy environment, economic environment, social environment, technology environment and other aspects to determine the industry competitors mainly are Japan Bando chemical, Japan’s MBL agricultural belts, America Carlisle agricultural belts, the main domestic competitors of agricultural belts enterprises are Ma’anshan Ruisheng Trading Co., Ltd., Wuxi Zhongliang rubber belts and Jia musi Huanxing machine belt Co. Ltd.Secondly, investigate A company agricultural belt product line development,, market development with product sales and revenue, the development problem: A company’s product line was incomplete, product quality is expected to be verified, brand awareness is not high, the product’ accepted degree is poor, marketing system is not complete, the degree to know the application is not deep, technical support is not enough, the reaction for the market request is slow in China.Finally, put forward the development strategy of A company with the agricultural market and guarantee, formulate development target of A company with the agricultural belts market, explore the development strategy of A company : complete product line, improve product quality, establish a corporate brand, increase marketing efforts, complete sales system, strengthen technological exchanges and accumulation. Put forward A company with the market development of agricultural implement guarantee: the construction of modern enterprise management system, create a harmonious corporate culture, strengthening human resource management, strengthen the company’s financial management, improve customer service.