Research Of Marketing Channels For KT Air Compressor

The development of the air compressor is a long history. Till now, the air compressor is still one of the key equipment in industry, which is applied in the fields of steel, electric power, metallurgy, chemical, light industry, electron, mechanical manufacture, transportation, shaky ports, warfare technology, auto industry, aeronautics and astronautics and other infrastructure. Air compressor is the basic power equipment of manufacturing enterprises. There are three power resources, water, electricity and air. Therein, air is the compressed air, which is supplied by the air compressor.Since the year 2012, Chinese economy continued going down. This is also influencing the air compressor companies. At the same time, the increase of human resources and the price float of part of raw materials, and the investment increased for company structural transformation, technology investment, energy conservation and pollution reduction, etc., influenced the profit decrease for this industry. The enterprises in this industry compete fiercely in order to survive and therefore, the price completion is the main method. At the adverse circumstance, as the biggest domestic personal manufacturer of air compressors, KT Air Compressor Company, it is important to improve the company competitive ability, enlarge the marketing shares, and increase the profits and the customers’ satisfaction.This paper analyzes the current situation of KT company and suggests the objective and principle for KT company marketing channels building, according to the summarization of the relevant data and the typical marketing theories and relevant models. It also introduces the detailed contents of improving KT company marketing channels. The implement and indemnity of improving the marketing channels, the selection and evaluation of KT distributors, the training and evaluation of distributors are also included. For the control of conflict between marketing channels, it lists kinds of conflict that KT company going to face and the adjustment ways for the conflicts, trying to make the loss caused by the conflicts minimum. At last, it suggests the control of the logistics.Aiming to building better marketing channels and let KT be the No. 1 brand in the domestic air compressors, it will take more time and intelligence, and the joint efforts of all the staff of KT company. It’s a good will to supply constructive suggestions for KT company marketing channels improvement.