FJ’s Marketing Channel Strategy In China

With the real estate boom from2001to2011, the home building industry also maintained high-speed growth for nearly a decade. During the second half of2011, the Chinese government implemented a strong macro-control in the real estate industry,the effect was immediate,the house prices was effectively controlled。Closely related to furniture, building materials and real estate industry has also been greatly affected. In2012,it is the first time slow development after10years continuous rapid growth。In the case of the market situation is not optimistic, various manufacturers have resorted to in order to be able to survive the body stops to shift marketing to compete for market share. FJ construction adhesive industry in China has developed nearly a decade, with Chinese real estate industry to grow up. From less than500million funding in2002, until now the annual output value of more than10billion yuan with the real estate develop. FJ’s channel marketing mode, to face such fierce competition, each newborn manufacturers eyeing the FJ existing marketing channels, competing to seize new market. But faced with the actual situation of the2012development of the industry, and later can not be optimistic about the situation, FJ company has been in the exploration and implementation of marketing changes. During this article,it is will be used, Marketing SWOT analysis tools, the variety of research data analysis of the FJ companies which market environment. This marketing strategy recommendations hope to be helpful for the future development of the FJ company.