Channels Building Reserch For Shijiazhuang Branch China Unicom

Integration of the telecommunications industry since the 2009 restructuring, China Unicom, China Mobile, China Telecom, operators of three full-service operations, business development capacity in the communications business operators occupy an important position in the operation, the operators continuously by adjusting the tariff, Regular promotions, commissions and other adjustment measures in a variety of efforts to expand their customer base, but with the three operators of fixed, broadband, GSM, 3G competition in all business operations were white-hot trend, incremental market space is very small, customer base is basically between the various operators in the stock market changes, how to get high-quality customers, use of the limited amount of cost to achieve the maximum development, and stable in the network, are the three operators Business is very concerned about the issue.Under the current context, as a business development support, business sales and service platform - marketing channels, will face the task of development of the times, channel planning and construction, services, network support is good or bad will be the three operators to survival, development and gain a competitive initiative of the key.With the development of network marketing, how to resolve channel conflict, new channels and physical channels to better serve our customers, how to achieve its own business offices, community channels, direct sales team and coordinating the development of new channels in order to continue to strengthen competition in China Unicom capacity, and to promote business development, and promote the development of enterprises, increasing the competitiveness of China Unicom, which in-depth and meticulous research, has certain theoretical and practical significance.In this paper, a comprehensive understanding of the three major operators in Shijiazhuang City, the competitive environment on the basis of the status quo, a careful analysis of Shijiazhuang, China Unicom competitive strengths, weaknesses, opportunities and threats, given the construction of channels and channel development principles of Shijiazhuang Unicom in city and rural areas, a variety of marketing channels How to joint development of the recommendations, while the problems for the existing channels, Shijiazhuang, China Unicom is given enhanced channel management approaches and channels for improved measures to enhance the core competitiveness of Shijiazhuang, China Unicom.