Research On Competition Strategy Of Wealth Management Business For Shandong Branch Of Bank Of China

After 30 years of high-speed economic development, China has accumulated a lot of wealth and population continues to expand, resulting in a large number of middle class and wealthy, so their wealth management needs will also be more intense, which provides a broad space for the development of the wealth management business. At the same time, financial innovation and regulatory progress as wealth management development provides unlimited possibilities. Bank of China as a major financial institution earlier in the domestic wealth management business, But in recent years, with the gradual introduction of the banks wealth management business, with the industry increasing investment of resources, continued to launch highly competitive products and services to seize the market, the Bank of China Shandong wealth management business development faces serious challenges. Faced with the current situation, how to shape the Shandong Bank of wealth management business class brand image, build brand influence, wealth management business, with the industry to win in all the strong battle, to really become the primary task of the Shandong branch.From the wealth management business, personal high-end customers related concept, first of all express their personal wealth management business development of the industry in terms of macro-economic background, financial legal environment, social environment, as China’s economy continues to soar, increasing national disposable income wealth management business promising. Meanwhile, along with the huge market opportunity, the Bank’s wealth management business in Shandong also faces enormous challenges. The challenge both from the outside, but also from Shandong branch of BOC inside. On the one hand, the industry continued to increase investment of resources, continued to launch highly competitive products and services to seize the market, on the other hand, the Bank of China on the development of the wealth management business there are many problems. Therefore, this article by the Bank of Shandong internal and external competitive environment analysis, external analysis include macroeconomic analysis, with the wealth management industry, especially the development of better banking major developments and strategic analysis, internal analysis in addition to the existing competitive analysis of Bank of China Resources, capabilities and core competitiveness, but also further analysis of Shandong BOC existing competitive strategy on wealth management business and related problems. Finally, according to the internal and external competitive environment analysis and existing strategic analysis, competitive strategy draw against Shandong investigate the Bank’s wealth management business.