Research On Competition Strategy Of Wealth Management Business For Jinan Branch Of China Merchants Bank

After more than three decades of the reform and opening up in China, as the rapid development of the national economy and the substantial growth of the total wealth of the society, China has emerged a large number of middle class and the rich class. At present the overall individual held investment assets in China has been more than70trillion yuan, and the number of High net worth individuals who can invest more than10million yuan is more than five hundred and thirty thousand, the whole society need more and more wealth management; At the same time,because of the continuous low shock of capital market in recent years and the weary transaction of real estate market which is affected by the regulation and control policy, a large number of social wealth lack of effective investment channels. In the background of the high CPI, realization the value of wealth is particularly important, and people’s demands for wealth management business is also increased. This situation brought a broad market for the wealth management business of Banks, and every Banks have to speed up the pace of developing of wealth management business, take great pains to create characteristic wealth management products and service system, especially compete fiercely of the middle and high customer.This article is based on the development of wealth management business of commercial bank and the related theory, and the object of study is the wealth management business of Jinan Branch of China Merchants Bank. Combining with the own work practice and starting with wealth management business development in our country, it analyses wealth management business environment and the competitive environment of the industry by using the PEST method and the Five Force Model, and elaborate the development of wealth management business by using SWOT method, find out the advantage and disadvantage of competition of personal financial management business. At the same time, this article seize the facing opportunities and challenges, put forward the countermeasures for wealth financing business development of jinan branch of Merchants Bank, and provide new ideas for development of wealth management business of merchants bank...