The Management Strategy Research Of Huizhou Branch Of Shanghai Pudong Devel Ropment Bank

Huizhou Branch of Shanghai Pudong Development Bank was found in 2008.During 9 years,Huizhou Branch had good achievement,bank balance is over 8 billion RMB,loan balance is over 5 billion RMB.Huizhou Branch is the second ranked Commercial Bank in the Huizhou.As development of Huizhou economy,more and more Bank is setting up in here.The challenge of competitor is bigger than before.Except new competitors entering,Chinese government set of higher standards for Bank operation and Risk management.Therefore,Huizhou Branch appears growth slowly,deficiency of core-competitiveness and so on.According to fact of Huizhou Branch,research the better business strategy for Huizhou Branch via analyze external and internal environment?theory of Business strategy?SWOT and so on.At least,Huizhou Branch set up of major business strategy and differentiation strategy.In order to get better achievement,Huizhou Branch basic on Huizhou local situation to makes new business strategy via differentiation service,differentiation product and so on.Chapter 2 of dissertation analyzes situation of Huizhou Branch,Chapter 3 analyzes external environment of Huizhou Branch,Chapter 4 analyzes internal environment of Huizhou Branch,Chapter 5 set up business strategy of Huizhou Branch,Chapter 6 set up guarantee for operation of business strategy.Basic on analyze and research,Huizhou Branch wanna achieve complete the following: motivate positivity of employees;more branch & enhance hardware;advance of Risk management;more new product is used into financial market,capital market,investment bank;locate target customer more exactly;more resource input into retail business;Above step can make Huizhou Branch achieve differentiation strategy,and get advantage at environment of competition.