Study On The Development Of The Renhua County Happy-farmer Tourism

Nowadays, with the new era of economic development, Happy-farmer tourism is not only suitable for the requirement of the changing agricultural economic development mode,but meet common need of urban residents’ leisure tourism consumption. Therefore,Happy-farmer tourism has developed rapidly in our country, which promote a new point to rapidly develop rural tourism. However, development and construction lack of restriction and characteristic because it is short of long-term systematic guidance, which cause a kind of phenomenon only focusing on economic profit and ignoring ecological and social benefits.Then, it is necessary to improve the occasion, strengthen management, set up the service specification, and strengthen industry self-discipline, extensive advertising and marketing with the help of certain government fund, which make it to be a brand of tourism and healthy sustainable development.Basing on the predecessors’ studies and experiments, this article chooses Renhua county to be object. At first, it looks back and makes a summary of the developing process and graded development of Happy-farmer tourism in Renhua county. Then, Taking twenty star Happy farmers "Dan Xiarenjia" as specific examples, objectively describing the achievements and shortcomings of building the brand of Renhua county Happy-farmer tourism by investigating samples and analyzing some factors, like its basic condition, management development situation, the influence of the government level to guide and support, characteristics Happy-farmer of tourism and tourist comprehensive evaluation.What’s more, combined with recent situation of Renhua county Happy-farmer tourism, it makes an analysis according some problems of six aspects, lacking of systematic design and upgrading the situation urgently, on the development of support is not large, base not strong enough. Finally, coming up with six suggestions on the further development of Renhua county tourism brand:First, to perfect the developing plan and establish the vision; Second, tostrengthen guidance and support and perfect infrastructure; Third, to expand the financing channels and increase investment in construction funds; Fourth, to increase the creative planning, and model of tourism products; Fifth, to vigorously promote the training and management and improve comprehensive level of service; Sixth, to build multivariate marketing platform and widen the tourism customer market.