Research On Development Strategy About Qinhuangdao DS Construction Company

In the process of enterprise management, strategy largely determines their development. Now construction industry is becoming more and more important in our economic development. To make it develop sustainably,it is very necessary to research how to draw up a proper development strategy.This paper analyses the current internal situation and external environment of Qinhuangdao DS Construction Company, with the help of the theory and analysis tools of enterprise strategy management. As a result, it analyzes the proper development strategy. Besides, to carry out the strategy successfully, the paper tries to find some indemnificatory measures. The research achievements of this paper have strong practical significance for the development of the company.Firstly,this paper introduces the research background and significance. And then it describes the current research situation home and abroad. It also introduces some related theory and analysis tools of enterprise strategy management, which provides a powerful theoretical support for the further study afterwards.Secondly, the paper analyses the current situation and the existing problems of the company. It uses PEST Model and Michael Porter’s Five Forces Competitive Model to analyses the external environment and industry environment of the Company. Then, the paper analyses the internal environment.On the basis,with the SWOT Model,this paper analyses the opportunities and threats of the external environment and advantages and disadvantages of the internal environment. As a result, the paper finds out a proper strategy type.Thirdly, In view of the company’s own characteristics, this paper discusses the purpose, position, guiding ideology and the total strategic target of the development strategy of the company. On the basis of it, the paper analyses the proper development strategy.Finally, to carry out the strategy smoothly, the paper analyses some indemnificatory measures.