Development Strategic Research In Lan Zhou Design Institute Of Urban Construction

The late nineties,China’s urban construction institute began to gradually from planned economy to market economy, Lanzhou City Construction and Design Institute has gradually entered the competition in the market tide along this trajectory. Since the 2009 restructuring,Lanzhou City Construction and Design Institute, whether internal management system or business scope has been greatly changed,competition has increased, but from the requirements of the market there is a big gap. Faced with intense competition in the market,how to live according to their own environment,develop appropriate competitive strategies, so that it can maintain long-term competitive advantage,which is directly dependent on the ability to formulate development strategies institute a suit of its own power and environmental requirements.This paper describes the background and significance of the research,relevant research results conducted review,starting with the history and current development of Lanzhou City Construction Design Institute,describes the current situation of the Institute,presented problems to be solved.Secondly, combining the characteristics of urban construction design institute, and access to an extensive collection of urban construction in Lanzhou Institute of production,management,operation and other aspects of the material,the use of "PEST Analysis", "Porter five forces model" and other related theoretical guidance system The analysis of the company’s external and internal environment,opportunities and threats come to the outside of Lanzhou City Urban Construction Design Institute faced internal strengths and weaknesses exist. Followed by SWOT model to analyze the advantages of this institute, weaknesses, opportunities and challenges in four areas. Construction of the advantages of the city of Lanzhou Institute of development, infrastructure weaknesses,opportunities and challenges of evaluation,analysis of the advantages of urban construction in Lanzhou City Development Institute,a combination of strategic weaknesses, opportunities and challenges. Finalization of Lanzhou City Construction and Design Institute of Development Strategy objectives.And for this goal,we put forward the corresponding development strategy and tactics and implementation measures.At present, the domestic reference building strategic studies institute not more. The author tries to work experience and management experience in Lanzhou City Construction and Design Institute,combined with strategic theory they are learning,make their own suggestions for the future development of Lanzhou City Construction Design Institute,to Lanzhou City Construction and Design Institute of Development We can provide valuable reference. With the progress of society,some of the analysis,viewpoints and measures to speed up the process of globalization, the development of service marketing theory,the paper’s need to constantly improve and perfect. Owing to time constraints and limited theauthor knowledge,shortcomings and omissions present in the text, but also urge readers to criticism.