Research Of China Property Insurance Industry International Competitiveness

Since the reform and development, thanks to the economic development and social progress in our country, the property insurance industry maintained a rapid development momentum, expanding business scale, improving continuously the supervision, to enhance service ability, significantly improve industry status, the diversification and play a more and more important role on the role of social stability. But at the same time of rapid development, due to long-term follow the extensive development model of substantive change does not occur, the property insurance of deep contradictions increasingly accumulation and gradually appear, the difficulties and challenges faced by the industry continues to increase, increasing the pressure to the healthy development of the industry in the long run. Therefore, in the first half of 2012 CIRC chairman Xiang Junbo in insurance supervision work conference explicitly pointed out that to strengthen the competitive power of the insurance industry, improve the comprehensive evaluation of the management of insurance institutions and core competitiveness index system, highlight the connotative development orientation, change the way of development. The property insurance industry competitiveness, which is beneficial to the insurance regulatory authorities and property insurance company targeted to take measures to enhance competitiveness, for the development of the property insurance industry in China has important guidance value.Scholars mostly from the traditional research industry competitiveness at home and abroad, to study the insurance industry competitiveness of literature is less, and to the property insurance market segment as the research object of the research is less. In this paper, the property insurance industry as the research object, with the actual current situation of development of property insurance and real data to support, through analyzing the influential factors of porter diamond model to provide competitive framework, using Analytic Hierarchy Process makes an empirical analysis of China property insurance industry competitiveness, and put forward corresponding Suggestions in view of the empirical results, this research also has more theoretical and practical significance.The article consists of six parts. The first part, introduction, first elaborates the research background and significance of topic selection, given the topic research purpose, and in the about the document of insurance industry competitiveness at home and abroad were reviewed, on the basis of combing and analysis of research methods and innovation of the article; The second part defines the concept of property insurance and competitiveness, and summarizes the sources of industrial competitiveness theory, and theoretically illustrates the connotation and characteristics of property insurance industry competitiveness; The third part is based on the theory of industrial organization of property insurance industry development present situation analysis, compare the Chinese and foreign property related indicators of the development of the insurance industry; The fourth part, according to the actual development of the Chinese property insurance industry, the government as the factors affecting the decision of the property insurance industry competitiveness, improve the original diamond model, and then from the factors of production, demand, support and related industries, enterprise strategy, structure and competition, and the government these five aspects analyzes the influence factors of property insurance industry in China. The fifth part use property insurance industry the related data from 2004 to 2012, using the method of grey correlation analysis method and entropy weight empirical research for China’s property insurance industry competitiveness, and to the influence of various factors affecting the direction and degree of sorts; The sixth part, according to the research conclusion is pointed out that the feasible of Chinese property insurance industry competitiveness development path.