The Research On "a Counter" Service Model Of Ping An Group

At present Chinese of reform and opening up has entered into the deep water area, the upward pressure on economic growth, as Chinese economic vane, barometer of the financial industry, to reflect more obvious pressure. From Comrade Xiaoping put forward the strategy of reform and opening up to now 23 years, the changes in turn the world upside down China leap from the cost, the second largest economy in the world within a few years a new China a thousand things wait to be done, all walks of life have been rapid development, especially in the financial industry, to reform the dividend, growth and development of the most obvious. The insurance industry has become a branch of complete in the world financial industry, whether it is sales system, service claims mode or operation module have been almost perfect, but as a new power China finance, the rapid growth of the insurance industry is be obvious to people, but rapid growth is a double-edged sword, although the size and growth of the insurance industry speed is the rapid increase in the stage, It shows sales system vulnerabilities, claims service mode is relatively backward, operation model is too simple, especially the service mode of the most prominent issues, reflected in the service experience is poor, slow progress and the internal linkage claims out of touch, with the majority of people for not understanding of insurance, financing thought too conservative, lag and single, thus causes the citizen to insurance appear to conflict with the heart. It is largely affected the healthy development of the insurance industry.China peace as the first joint-stock insurance company, in a short span of 27 years has grown into a financial, insurance, banking, investment as one of the enterprises in the field of finance, insurance, Ping An Property & casualty insurance; the investment in the field of Lu JIN in recent years the development of Ping An bank in the industry and customers of the masses has a good reputation and influence. In the Forbes sixty-second ranking, FORTUNE500 ranking 128, BRANDZ100 ranked first. One of the first peace is to enhance the customer experience and innovation in development.Insurance industry is presented in this paper, specific to the China peace "a counter-" service mode are discussed, the first chapter elaborated the research mentality and the research "a counter-" service mode of the background, significance and research of this model; the first part of the second chapter through the analysis of the case of one-stop service mode of successful financial analysis of the main industry in China, we can find the experience from these cases, find out the problems. The second part of the analysis of the peace existing service modes, find the defects and deficiencies in the existing mode from. The third chapter puts forward the strategic conception of "a counter-" service mode, demonstrates the necessity and feasibility of building, illustrates the strategic principle and the ultimate purpose, and integration, operational efficiency, customer experience and brand in the promotion of business with the existing pattern of this a few aspects of comparison, reflects the "a counter-" the strategic conception of advantage. The fourth chapter for the implementation of "a counter-" service strategy implementation briefly, namely internal promotion staff thought innovation, internal optimization so as to promote the organization; in the external face of inside and outside of the industry’s impact for the government’s policy support, coordinate with the other financial system, to expand the brand influence public relations efforts clearly, industry oriented, implement the strategy of going global. Finally completed "a counter-" service mode of the study of argumentation, provide theoretical and ideological principles for the eventual implementation of this strategic guarantee.