The Case Study Of Ping An Insurance Group Acquisition Of Shenzhen Development Bank

The business model of the international financing industry has been going through significant transformations experiencing the following stages which are the rigid the mixed operation management, the rigid divided operation management and the mixed operation management under the new situation. The above situation just manifested Chinese old saying that this world will separate after long time united, and also will do the opposite after long time splitting. In addition, it also meets the trend and route in terms of the negation of negation and moves in an ascending spiral. Due to the distinguishing economic development phase, political economic and cultural tradition, and economic and financial condition, towards the business model of financing industry, different countries ’ alternatives demonstrate differences and diversity. With the development of Chinese market economy, the deepening of financial reform and the full-opening of Chinese capital market, banking insurance and Securities Company are interpenetrated and developing together. All above proves that the mixed operation management in financing industry is an unavoidable trend.The major character of Chinese mixed operation management is the financial holding company. The e financial holding company, as one of mixed operation management, is representing increasing competition in financial industry. This competition is originated from its advantages of system and organization, which are economies of scale, economies of scope,synergy effect and risk resisting. Therefore, financial holding company is the proper choice under the Chinese financial system of separate operation and separate supervision. Ping An Insurance Group and Shenzhen Develop Bank start the comprehensive management and merger and acquisition in Chinese financial market, which will definitely lead the peers company to make more progress in the comprehensive management and also provide some advice and suggestions for future mixed management of merger and acquisition in Chinese financial market.This article firstly introduces the companies participated in mergers and acquisitions in detail from the development history, the main business,and financial situation. Secondly introduces the current mature mergers and acquisitions theory, analyzing the motivation of Ping An merging SDB(Shenzhen Develop Bank Co.,Ltd.) and the expected goal from both in depth.Introducing the merger cases respectively from target locking, surveying and evaluating of target enterprise value, reproduces the process of mergers and acquisitions and last game result. At last, makes a quantitative analysis of mergers and acquisitions performance from the perspective of finance,and qualitative analysis from the angle of goal implement, and found that Ping An could mobilize financial resources better and make reasonable configuration to keep pace with insurance, banking and investment after integrating SDB and expanding bank scale, could take the advantage of comprehensive finance and keep performance increase stably. The integration effect of merger is obvious.