Study On Company J Network Security Products Strategy Under The Cloud Computing Era

With the rapid development of cloud computing,a large number of high-performance hardware devices have been replaced by cloud-based virtualization software.Various public cloud and private cloud services have become popular on the Internet.Most of the enterprises don't want to build data center,and prefer to run application directly on the public cloud service,or build their own private cloud services to reduce costs,improve service quality and performance,and don't need to purchase expensive hardware or hire professional technicians.,This technological innovation has a huge impact on traditional hardware equipment sales companies.Since the birth of cloud computing,the security issues always accompanying with cloud computing services,and it has become the biggest limitation for cloud service commercialization.The security issue is also the biggest issue of cloud computing in the world,and we must envisage it.Company J is a US network communication equipment manufacturer,independently developing and selling network hardware equipment.The firewall products in company J was the industry leader,with impact of cloud computing and services,sales are falling,and market share is shrinking.the development strategic for network security products must be change.This article use network security products in company J as an example,conducts PEST analysis on the external environment of network security products in company J,and analyzes the five-force framework of the industry competition structure,use SWOT matrix analyzes the strengths and weaknesses of existing network security products and services in company J,and the opportunities and threats in the era of cloud computing,then find out the mainly problems of network security products in company J.based on the existing analysis and research results,formulating the development strategy and the corresponding strategic implementation for network security products of company J.finally,looking forward to the possible problems and limitations.This paper can be used as a reference for the development strategy of network security products in company J,and also can provided more help for the strategic management of other similar hardware manufacturers.