The Research On The Development Strategy To FY Technologies Co.Ltd.

With the steady growth of cloud computing market,FY Technologies Co.Ltd.has made great progress in last years.The company has not only received more earnings,but also made some breakthroughs in marketing.However,due to the changes in policies,the serious competition in the market,the tendency to discard the unqualified companies while holding back qualified ones in the field and the less attention paid to the long-term development and strategic planning,FY Technologies Co.Ltd.has also faced a series of problems such as the decrease in earnings,a faulty market structure and ineffectiveness in the management of the company etc.Therefore,the urgent problem for FY Technologies Co.Ltd.to solve is to analyze in detail the markets both at home and abroad.And after this,the company should make some strategic plans so as to keep the company growing at a sustainable rate.The passage,through the explanation and analysis of related theories on the strategic management,has analyzed the current situation of the company.And it has,based on the measuring principle and model of the strategic management,systematically analyzed the external and internal environment of FY Technologies Co.Ltd.in such ways as SWOT(Strength,Weakness,Opportunity,Threat)matrix,PEST(Political System,Economic,Social,Technological)analysis and other ways or tools.With these analyses,the passage has also analyzed the options of FY Technologies Co.Ltd.strategies and ways to achieve the aims.After the analysis,it has also drawn up the vertical integration strategy and Intensive growth strategy of FY Technologies Co.Ltd.,also provided an effective measure to make sure the guarantee strategies are implemented and controlled with high efficiency so as to keep FY Technologies Co.Ltd.developing soundly.