The Study On Development Strategy Of ULIC Life Insurance Company

As a sunrise industry of Chinese economy, insurance is a part of financial industry. It has shown its tremendous role in economic construction and social harmony and stability. It provides the good environment for the rapid development of the insurance that the steady political and economic instability, the national policy and the constant perfection of the laws and regulations. It has shown its tremendous role in the progress of the insurance by the development of Big data, Cloud computing and Mobile internet technology. As the same time the continually improving of national living standards and the constantly enhancing of the concept of insurance has demonstrated the huge market. But it’s development is still unbalanced. Facing with this form, ULIC life insurance company is the representative of the small and medium sized enterprises. What developing strategies it should adopt is just the aim of the research in this thesis.On the basis of the study of the strategic management theories by analyzing the internal and external environment of ULIC Life Insurance company. The thesis mainly analyzes the development opportunities of politics, economy, society and technology in the external environment, as well as the internal environmental of the company. This thesis also analyzes the advantages and disadvantages in the environment of human resources, financial resource, product research and marketing capabilities. In the following, the SWOT analyzing method is adopted in analyzing the opportunities and challenges, as well as the advantages and disadvantages. At the same time, the ULIC Life Insurance company should choose differentiation strategy according to the compare of the several strategies in the growth period to take part in the market competition in order to attain the great goal of building a comprehensive financial insurance group.To achieve strategic development goals, ULIC life insurance companies from the implementation of different products and services, to marketing channels, personnel, brands, and shall take appropriate safeguard measures:First, the integration of resources and optimization strategy-based organization; the second is the whole process the strategic control system has been strengthened, the third is a customer-centric service system has been improved, four product innovation and marketing innovation to demand-driven.