Research On Development Strategy Of A Insurance Company

It has been 25 years, since Chinese people insurance company restored the life insurance business. In 1992, insurance company A started a brand new life insurance market method with its first 4000 persons team which marks the personal insurance market starts in China.A is the first and also the only insurance company totally invested by foreign capital in China. A rooted insurance industry stands 95 year which is facing the honored title of century company. Under the instimulated policies from government, increasing demand from customers, highly competitive environment, it is very important for A to make a strategy with its core competative advantiages. This essay will discuss the strategic of A insurance company, by analyze the difficulties and environmentThis essay mainly uses two typical case modle to analyse the operation and business. PEST is used to analyse the external environment factors. SWOT is used to analyse the internal resources, advantages and disadvantages, opportunities and threatens.By study the situations of company A, including the further understanding the aims, the possibilities, competation and risks on all procedures are fully discussed.Meanwhile, the internal control is also taken into consideration to make sure the strategic plan be carry out successfully.Combined with author’s 4 years working experience in Insurance company, some practical strategic proposals are raise for domestic insurance company’s reference, especially under the preferencial policies were put forward after the "Ten new country”.