Research On Construction Scheme Design And Evaluation Of Training Base For Beer Marketing Personnel

In recent years, the Party Central Committee and the State Council have paid great attention to the development of higher occupation education, and introduced the relevant supporting policies. In response to the requirements of national policy that the higher occupation should explore new teaching mode actively, Qing Dao occupation technical college has built a good relationship with marketing department of Tsingtao Brewster Corporation. Under this background, this article makes Research on construction scheme design and evaluation of training base for beer marketing personnel.This paper is divided into six parts:The first part, Introduction, which makes a brief introduction about research background, opinion, the current situation of related fields home and abroad and research methods; The second part, some theories about project selection and project evaluation, which mainly review on the project selection and project comprehensive evaluation of the general theory briefly, giving theoretical support to the following analysis;The third part, Research on construction scheme selection of training base for beer marketing personnel, which makes specific analysis from the project implementation necessity and feasibility in theory combined with the argumentation of expert opinion and other aspects of the training base construction scheme selection;The fourth part, Introduction about construction scheme of training base for beer marketing personnel,which gives a complete introduction about construction plan of training base for beer marketing personnel-construction of curriculum, teachers, and practical training base; The fifth part, Comprehensive evaluation on construction project of training base for beer marketing personnel, at first constructing project evaluation index system, and then making quantitative analysis on the index system, finally using the principal component analysis method to make a comprehensive assessment on the construction scheme, getting the evaluation result including four main aspects of the social benefit, economic benefit, teaching ability, scientific research ability, which shows that the project not only has the theoretical feasibility, but also has the realistic feasibility; The sixth part, Effects and, which sum up the results of the project and put forward the some related suggestions.The purpose of this paper is to give some help to promote construction of Qing Dao occupation Tec college marketing specialty and school-enterprise cooperation training base as well as provide reference object for our country higher occupation education case teaching.