Research On Project Management Of Grid Business Support System For JILIN Unicom

Project management, a method of planning management which has developed since the late 20 th century, tends to be a of enterprise management in the future. Project management has had advantage over shortening project time and decreasing cost, which made the project management developed at such an amazing speed. It involves the kinds of management ranging gradually from activity management on a small scale such as cost management, time management, human resource management, process management and so on to a larger scale such as telecommunication industry, Internet industry, financial industry, medicine industry and so on. Project management is used to conduct the management work of marketing such as target analysis, making plans, controlling, feedback and so on, which is the solid basis of controlling a model of mutual process on marketing management scientifically and the urgent demand of rapid response for existence and development of enterprises.Grid business, the emerging marketing strategy in 21 th century, the strategy of which combines advertisement, promotion, place, product and other elements to form a consumers’ network by grafting marketing with other enterprises. It subdivides the consumer groups into different grids of business marketing so as to realize a marketing model which characterized by low cost, high efficiency and beneficial effect. Faced with consumers, grid business is the marketing system which focuses on target consumers’ demand. By precise marketing subdivision and effective resource allocation, it provides differentiated service which is multilevel and distinctive and it highlights internal synergy and external synergy in enterprises to realize the business target of highly permeable market and good expected enterprise revenue. Hence knowing how to manage the grid business system project reasonably makes profound and lasting sense to the JILIN Unicom.This thesis adapts the theories and approaches of project management and introduces the theory of grid business in order to solve the problems of market management in JILIN Unicom and improve the market management ability and business performance. The thesis first gives a theoretical review on project management and software project management and briefly introduces the marketing places and grid business support system. Based on the above, the thesis analyzes the risk management, human resource management, schedule management and system assessment. Finally, the thesis figures out the deficiency in the project management process and also provides suggestions to improve. The research significance lies in making use of advisable approaches and theories to manage the projects so as to give comprehensive solutions to the actual market problems.