The Branch Of China Unicom In Harbin Grid Marketing Programs Management Research

At present,with the implementation of the strategy of + Internet and the rapid development of 4 g technology,the domestic communication market increasingly fierce competition,China mobile,China telecom and China unicom in the completion of revenue and profit targets,th ere is great pressure,how to break through the market development bottleneck,occupy the communication market share and achieve revenue and profit target,is three carriers need face common problems.Three leading domestic telecommunication operators are actively looking for coping strategies at the same time,also in the stability of the existing communication market share as a focal point of work namely increment the value of a customer's potentialities and to keep stock of existing users.Of China unicom has been the development trend of foreign communication industry and focus on the change of domestic telecommunication market,looking for a suitable for China unicom's own practical mode of reform,how to in the enterprise internal management combining di fferent business,integrating different platforms,different network integration,strive to achieve both save the enterprise internal resources,and improve the production efficiency.The reforms of the past,China unicom mainly concentrated in the group co mpany and the level of province branch,was not in the district and county branch line of business reform,to break the existing management system,strengthen the customer service management guide,China unicom,try to run a line for reform key,compression management layers,packaged resources and assessment and all sank into a line of business within the grid,make a line of grid power,responsibility and unity.To establish a set of efficient,and dynamic management system.This article through to the grid management system and managerial grid theory,flat management theory,combined with the branch of China unicom in Harbin grids marketing project reform process and reference model is introduced.Summed up the implementation of grid marketing project is th e branch of China unicom in Harbin is out,the main way to open the business development bottleneck.Through to the branch of China unicom in Harbin tracking grid marketing project implementation process,are analyzed,the branch of China unicom in Harbin grids marketing project in the process of implementation of the existing problems in management,combining the theory of project management knowledge for the reasons has carried on the detailed analysis and summary,finally,the branch of China unicom in Ha rbin grids marketing programs in internal and external management,put forward the solution of the rationalization Suggestions,at the same time in order to make the grid marketing programs would be able to implement the corresponding security plan.Eventually hopes to earnestly solve the branch of China unicom in Harbin grids marketing programs in management,put forward the feasible Suggestions for improvement,marketing for grid projects in the comprehensive implementation in the China unicom group,prov ide reference and reference.