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Business Plan Of GQ Management Consuting Co.ltd

Posted on:2015-10-19Degree:MasterType:Thesis
Country:ChinaCandidate:F GuoFull Text:PDF
GTID:2309330473458162Subject:Business administration
Abstract/Summary:PDF Full Text Request
In May 2013, Harvard Business School organized a "professional institutions subversive threat" meeting, Clayton Christensen’s believed: representative of " now the same forces that are reshaping the whole consulting, subversion is only a matter of time. In order to avoid the fate of being reversed, traditional consultants need to rethink the service mode, new consultation mode, the experiment of core business to subvert myself." Management consulting industry since the earliest enterprises represented by McKinney has more than 100 years development, from explosive growth to the informational, to now management consulting white-hot and disorder competition.Many years works in this field, I know that for a large state-owned enterprises such as electric power provides opportunities and problems of the management consulting services, trying to establish a management consulting firm, to seek a better method or model to help enterprises solve the problem, better customer service enterprises, thus to combine business knowledge, through a business plan to comb trait.GQ is mainly for the electric power enterprise management consulting company providing management consulting services. This business plan, first of all, through the theoretical tools such as PEST, five of the management consulting industry internal and external environmental analysis, is clear about advantages and problems of the entrepreneurship environment; Theory tools such as SWOT, Michael porter competitive strategy combined with STP marketing strategy determine the enterprise’s strategy; And use 4 p theory from the aspects such as product, price, channel, promotion in detail the design of the marketing mix strategy; Analysis of the management consulting industry combining its own traits in the organizational structure of design organization structure and human resource management system; And the management consulting industry is the most important project management system and knowledge management system to carry on the design, in the end, the forecast of financial analysis, and risk points and countermeasures are put forward.This business plan on the basis of objective and scientific, in combination with the actual situation of entrepreneurial teams, in accordance with the requirements of the business plan writing, clear thinking for entrepreneurial comb. On the one hand, as the theoretical direction of the company to provide strategic blueprint for the establishment of the company, on the other hand is to serve the establishment such as banking, telecommunications, and other similar state-owned enterprise management consulting firm to provide theoretical reference and practical guidance.
Keywords/Search Tags:GQ, Management consulting, Business plan, Market analysis, Knowledge management
PDF Full Text Request
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