Business Plan Of Setting Up ChuangJing Career Consulting Company

Since the 21st century, with the expansion of college enrollment and changes of China’s employment environment, the employment situation of college students is becoming more and more serious. Most colleges and universities have set up "employment guidance center" to help students make career planning before they come upon the stage. Although the action is advocated in the organization, the services of "employment guidance center" are far less than the expection of students, because of the limition of professionists and large numbers and personality and diversity of graduates. ChuangJing Career Counseling gives a positive response to this market demand and tries to provide professional consulting and consulting related value-added services to meet the needs of college students and fresh people with less working experience. Base on career counseling services, ChuangJing Career Counseling ultimately helps newbies to make their vision "the life of self achievement" to come ture.Based on the SWOT analysis of coffee business, ChuangJing Career Consulting has made its business strategy. And according to the study of the main competitors, as a new entrant of career consulting, ChuangJing Career Consulting decided to use differentiation strategy by building a professional tailored service of career consulting, to sell career consulting and its related service, like headhunting recommendation, career coaching and career related training for college students and fresh people.Based on the consumer research and statistic data analysis, we learnt the consumers’needs and motivation in purchasing and key factors of making purchase decision, and then we focus on the target consumers. With the 4Ps strategies and marketing targeting strategy analyse, the results indicates the strength and weakness of key competitors and ChuangJing Career Consulting itself, which helped us to determine the sales target and pricing strategy. The operation plan for this project demonstrate the organzation structure, key team member experience, operation approach and also set up the operational plan with the operational target in next five years.At the end of business plan, five-years financial forecast and analysis has been made, which demonstrates that this is a profitable project and it is worth investment.