Research On Qingdao Coastal Tourism Resort Optimization Development Based On AVC Theory

With the increasingly diverse needs of people travel, innovation, and people know the ocean deepening tourism projects, coastal tourism has gradually become a major tourism, coastal tourism boom in the ascendant in the world. Around the world, holiday is important part of modern tourism activities, and coastal resort tourism as one of the main methods of vacation tourism, market demand potential is very huge. China has many developed coastal cities, tourism in the coastal city is also one of the leading industries. Binhai holiday tourism is the focus of the tourism development in our country, the coastal tourist resort has 153 in China, our country has issued a lot of relevant laws and regulations. As a leisure-based, integrated tourism products, different forms of coastal tourism knowledge, entertainment, visitors involved in binding as a whole.Qingdao is an important economic center of China’s famous coastal cities and the north of the city, coastal tourism industry has a pivotal role in the city’s economic development. Qingdao coastal tourist resort on the East Shuitianyise vast Yellow Sea. Has a superior and unique geographical environment, twenty years of construction and development, make Qingdao in northern China has become a more influential set of vacation, recreation, leisure as one has standards, good taste, with cultural characteristics of marine tourism vacation. In recent years, Qingdao Laoshan is to develop scenic spots and other scenic spots, leisure theme, adhering to new ideas, high-quality coastal tourism resources development strategy, through unified planning, carried out orderly development. Although the Qingdao coastal tourist resort in line with national standards, international standards, with a very good development trend, but in the course of development, also exposed some problems, Such as: tourism products is too single, lack is larger attractive to tourists tourism products; Tourism resources development dynamics is insufficient, can’t have a longer life cycle; Ecological environment problem is more outstanding, the lack of tourism resources protection, etc., these are in urgent need of scientific and rational planning and guidance.AVC theory described in this article, is the coastal tourist resort attraction (attraction), vitality (validity), carrying capacity (capacity), referred to as AVC. The purpose of this paper is to study the theory AVC coastal tourist resort of Qingdao evaluated, and then find out the advantages and disadvantages of the coastal tourist resort of Qingdao, Qingdao coastal tourist resort in order to achieve the land-based tourist Planning-Market selling point-Life Cycle-Sustainable Trinity development model utilized. AVC Based on the theory put forward measures to optimize the construction of Qingdao coastal tourist resort, while providing a reference for future research work has important theoretical and practical significance. The main research method used in this paper for the establishment of quantitative evaluation system through AVC theory to analyze the specific circumstances of the coastal tourist resort of Qingdao, Qingdao coastal tourist resort in order to enhance the attractiveness, vitality, for the purpose of carrying capacity, proposed how to build Qingdao Binhai tourist resort. The main content of this paper is divided into seven parts, the first part of the research background, current situation and other issues are described; the second part describes the main theoretical basis;the third part of the coastal tourist resort overview; the fourth part of a coastal tourist resort AVC evaluation methods; the fifth part of the status quo based on the theory AVC resort of Qingdao coastal tourism development were evaluated; the sixth part of concrete solutions; the seventh part of summarized.