Schedule Management And Implementation Of The Marketing Project Of Beijing Yuan Bo Fu

With the upgrading of China’s comprehensive national strength, along with the rapid development of the real estate industry in recent years, the domestic real estate industry has become an important industry in supporting the national economy. However, since the functionality and increasing the value of residential real estate properties, real estate all over the country began to heat and other phenomena, the real estate market in the fierce market price rising demand. In this market context, the Government has proposed a series of real estate control policies, the basic stability of the domestic real estate market. Beijing is the capital, as China’s super-tier cities, more prominent features of high prices, however, Beijing area real estate market is still shortage. Therefore, how to get a seat market position in this highly competitive market environment, Beijing is an important issue facing the Park Bo House project marketing, the main issues are also discussed in this paper needs.In this paper, from domestic and foreign real estate project marketing theory and practical experience based on the combination of real estate project development, project management theory, marketing strategies Park Bo Beijing government projects were studied. Based on the life cycle theory of project management, real estate project marketing also includes initiation, planning, implementation, ending phases. The same article describes the nine knowledge areas of project management comprises integrated project management, project scope management, project time management, human resource management, and more. Through the different stages Park Bo Beijing government projects are introduced at the same time, analysis of the above-mentioned areas of knowledge different requirements in each phase. Project marketing start-up phase, the government should clearly Park Bo project marketing project objectives and positioning, through a clear SWOT analysis; marketing planning stages of the project, the government should clearly Park Bo marketing project scope and enforceability, through the work breakdown structure (WBS) specific marketing activities for the project decomposition; project marketing implementation phase, should be clearly Park Bo House project marketing task schedule control, be sure to control by the Gantt chart; ending phase of the project marketing is performance evaluation of Park Bo House project marketing and management closeout, Park Bo unity government after delivery, to complete basic marketing.Through the project management theory and methods, Park Bo Beijing government to analyze the use of project marketing, the basis of the above analysis, we propose Park Bo Beijing government project marketing strategy focuses on attracting and retaining customers. On how to carry out specific real estate marketing activities and for more effective marketing effect, it puts forward the corresponding security recommendations, in order to provide reference for similar real estate project marketing.