| Industrial tourism which brings fresh blood to Chinese tourism industry is an emerging tourism activity so that more tourism activities can be chosen by travelers. Henan province is located in central of China with large customer market and abundant tourism resource. It has good foundation to develop industrial tourism. Henan province gained great achievement in first lot of “The national industrial tourism demonstration site”, but in the following years the industrial tourism of Henan province developed very slowly. Kingstar beer group which has 16 subsidiaries has the only industrial tourism demonstration site in beer industry of central and west of China. At first, the current situation of industrial tourism of Henan province is analyzed in the article. Then the industrial tourism’s development of Kingstar beer group is analyzed. The article will show what problems will be faced by industrial tourism of Henan province after analyzing the development of industrial tourism of Kingstar beer group. The article will provide suitable proposes to Kingstar beer group based on advanced oversea and domestic experience and the current situation of industrial tourism of Henan province so that the industrial tourism of Kingstar beer group can better develop. And then the industrial tourism of Henan province can better develop.The article includes six sections. The details are as follow:Chapter one: The article will be introduced briefly in chapter one by the following several aspects including research background, research purpose and meaning, research ideas and methods, technical route and innovation points of the article.Chapter two: Domestic and oversea research will be summarized and listed. The below basic theories will be used in the article including location theory, tourist satisfaction theory and experience economy theory.Chapter three: The current situation of Henan province will be described including analysis of industrial tourism resource of Henan province and SWOT. The analysis of current situation of industrial tourism resource of Henan province will be made up of the below factors: the space distribution feature, density distribution feature, industry distribution feature and industrial tourism demonstration site geographical contact rate.Chapter four: Industrial tourism of Kingstar beer group will be analyzed after investigation at site.The current situation of industrial tourism of Kingstar beer group will be described in this chapter. Thestrength, weakness, opportunity and threat of industrial tourism of Kingstar beer group will besummarized and listed by using the method of SWOT.Chapter five: The article will provide suitable proposes to Kingstar beer group based on advanced oversea and domestic experience and the current situation of industrial tourism of Henan province.Chapter six: Last chapter is conclusion and expectation. The research conclusion of the article will be summarized. In the meantime, deficiency of this article will be pointed out. The author hopes that the article will be researched further in the future. |
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