| With the rapid development of our country’s economy, people’s living standard is increasing. The demand for the food nutrition is also increasing. Dairy products as the m ost convenient way of getting nutrition, China’ s dairy production and sales is increasing dram atically. The per capita dairy consumption has gradually be near to the international level. For many years engaged in the dairy industry, Yili stays ahead. Y ili also promotes the development of the whole dairy industry in China.This article analyzes the current situat ion of the dairy indust ry situation which Y ili is facing. And through t he analysis of the m arket competition, we know the competitive a dvantage of Yili.Then we analyze the financial data to see the investme nt value of this company. Based on the data, we get the risk analysis and investment advice. The conclusion is useful to the market investors to a ce rtain extent. Yili is in a sustained and rapid growth stage, and the com pany invested a lot of m oney to improve the enterprise value. Through the an alysis we know the investment value of Yili stock is high, and the expect ation of the stock price is also optimistic. |