The Study Of Dairy Products Marketing Policy In YiLi Group

Inner Mongolia Yili Industrial Group Co. is China's largest and most robust dairy product line leader, is the only company in line with the Olympic Games and World Expo standards, has for the Olympic Games and World Expo will provide the Chinese dairy companies. State Economic and Trade Commission assessment of the national 520 key industrial-enterprises and the state eight ministries and commissions to determine the 151 national agricultural industrialization leading enterprises. Erie through their own efforts, with a good brand image to win the market and win the consumer, has become a leader in the dairy industry. The reason why the Queen has made remarkable achievements is its successful marketing strategy are inextricably linked. It is the fundamental driving force of success? Marketing strategy at this stage what is? Effective? What gives us a lesson? In this paper, Dairy Queen marketing environment and micro environment of macro-analysis based on the full, by analyzing the past few years, Dairy Queen used product, price, channel, promotion and other marketing strategy, summed up give us inspiration. Other domestic dairy industry believe will provide some reference. This paper hopes of dairy marketing strategies, the Queen, to the development of dairy products for the Queen points, which makes the study of this topic has been a certain value. Today's complex and fast changing market environment, competition fiercer than ever before, businesses, and marketing and so must be promptly adapt to the environment, good market segmentation and positioning accuracy, attention to brand building, and maintain the concept of continuous innovation, enterprises can be done to sustainable development, permanent business...