Yili Dairy Products Marketing Model Study

Yili dairying is the Chinese dairy product main item enterprise should have the new product marketing pattern if in the present market environment which the enterprise external environment characteristic adapts, since however a time, because lacks this aspect the strategic instruction, moves in the new product marketing speech, the Yili dairying frequency tastes the bitter fruit.The purpose of the study in this article is to find a principle that should be abided by new product marketing on the basis of theories on new product development and marketing, set up the selective mould of new product and its matched marketing mode, then testify its correctness through the case study on new product marketing of Yili Milk Industrial Co., Ltd, in order to make strategic direction for enterprises on the aspect of new product marketing, let them find a perfect pattern of new product marketing mode.Yili dairying has certain representation in the Chinese dairy product profession, the new product marketing pattern choice question which in the new product marketing it which meets the question solution enterprise faces, this enables this topic research to have certain application value, will certainly to play certain instruction role to the enterprise new product strategy, this then is the significance which this article studies is at.