A Comparative Study On The Marketing Strategies Of Mengniu, Yili And Sanyuan Dairy Enterprises

It is an important guarantee for promoting all-round social progress with development of the milk industry. That is satisfied with people’s needs. Marketing strategy is an important factor for enterprise development and industry standards. Therefore, the milk industry is facing new opportunities and challenges. It is the far-reaching and important significance in the milk industry’s marketing strategy to study.In the dairy industry, there are three representative companies:MengNiu is nothing short of miracles from regional small brand to growth for China milk industry leading enterprise brand and entered Global20Companies with just of more than10years time. Simultaneously with China leading dairy company Yili formed its first echelon. Sanyuan Food Corp has opened up a unique development path, it is adhering to the city-type dairy enterprise strategy. It takes a good of reference for other milk enterprise as marketing and carned out other new business provides.This article from within external environment background began about China milk industry, starting with from three companies of strategy target, using market marketing theory, including STP analysis method、4P analysis method、combination analysis method and comparison analysis method. Comparative Studies between China milk enterprise Meng Niu Yili and Sanyuan Food Corp’s Marketing Strategy and Marketing Tactical, from target customer market analysis、market positioning, and marketing policy, aspects, with development grow process of three companies. There is a detailed analysis of three enterprises marketing status issues、and trends.Comparative Studies between three different stages of development of milk enterprises:MengNiu、Yili and Sanyuan Food Corp, it means to they are representative, about business processes and activities, exploring its development rules and characteristics, do statistical research and analyses. China’s milk industry success summarizes their successful experience and sums up some successful experiences for reference and selection for development of milk industry. It is a important act to move ahead healthy, lasting development of China milk enterprise.and to bring about the desired result.