The Influence Research On Commercial Bank Financial Product Innovation Brought To Enterprise Financial Management

At present, no matter the domestic financial market, or international financial markets, financial innovation is constantly emerging, more and more financial innovations become the focus of competition. However, the profitability and risk of financial innovative products are more subtle than previous products. Its complex also brings some new changes to the enterprise financial management.As the increasing important carrier of financial innovative products, commercial banks are continuously deepening the development and attempting of new products, on purpose to provide more flexible and higher income financial innovative products and services to enterprise customers, so that to "take the customer as the center".This article tries to analyze and research the existing financial innovative products and future products of commercial banks, on the basis of commercial bank financial innovation management and enterprise financial management. Furthermore, by the means of feedback and data from current enterprise customers, this article studies the actual impact that commercial bank financial innovative product brought to enterprise financial management. It has certain practical values.