Study On Financial Product Innovation Of The Joint-stock Commercial Bank

In recent years, with the steady progress of China’s banking reforms, as well asinvestment and financial management aspects of residents’ awareness matured, the bankfurther timing of the introduction of various types of financial products has becomemore mature, and financial products and gradually expand the process, the types offinancial products also tend to diversify, which became the intermediary businessrevenue in the bank to raise an important part. People for financial investment riskawareness is enhanced synchronization.Current bank financial products because it has wide range of businesses, operatingincome and stable characteristics, etc., have become an important revenue source, andthe dominant business of banks. Along with the income level of residents continued toincrease, the value of assets and the demand for financial services also continued toimprove. Bank complicated financial products, diversification is increasingly becomingan objective demand began to bank financing business development, in addition,increasing competition in domestic and foreign financial institutions plus intensefinancial products has become the country’s banks to attract high-end customers,increase profits, core business and expand market share. Domestic banks have to get outof the current low level of competition in homogeneous products, the corecompetitiveness of the steering financial innovation, which developed out of the need tocontinually adapt to some of the real market demand for products and services.This paper identifies the introduction of innovative financial products researchbackground and significance of the history and current situation of financial productsfor the domestic and international development banks conducted a comprehensiveexposition. Describes the theoretical analysis of financial product innovation, productinnovation and summarized financial motivation in the second chapter. The thirdchapter problems and difficulties I mainly from domestic financial product innovationand development situation, the status of domestic financial product innovation anddomestic financial product innovation exist are described, innovative financial productsfor the domestic regulatory environment and institutions were summarized and listedChina Merchants Bank innovative financial products to its analysis. From the fourthchapter meets the regulatory system, to meet the market demand, the three aspects offinancial products elaborated model of financial product innovation research. Chapter V of this paper a comprehensive summary, and policy recommendations.