Shandong Province New Urbanization Financial Service System

Is the new urbanization China’s important development strategy in the 21 st century, China’s urbanization has reached 53.73% in 2013. In the economy ", " Joseph curve shows that when the rate in the middle level of urbanization, which was from 30% to 70%, is the most rapid development of urbanization, the urbanization rate increase quickly, not only release a large amount of financial demand, but also more diversified financial demand, need a multi-level and efficient financial support service system, and a serious shortage of financial support for the new urbanization construction, all kinds of problems, the construction of service system for financial services research is necessary.Shandong province is not only a populous province, was also a big economic province, study of financial service system constructing in the urbanization of shandong province is of great significance. The financial system as a guide to other elements of transformation and the allocation of resources and adjusting the forerunner of factor endowments, should be completed prior to the urbanization process the changes of its system and structure, to supply leading role into full play. However, shandong province, shandong financial service system has many problems in the process of urbanization in the service, mainly reflected in the supply of a single financial institutions, financial products, lack of innovation, unreasonable financing mode, imperfect capital market structure, financial ecological environment is not optimistic.Based on concept of new urbanization, financial services system, this paper expounds the urbanization theory, theory of financial development, financial services, the development of the theory, this paper introduces the new type of urbanization construction in shandong province and the present situation of the development of financial service system, through the empirical study on the financial development of the important role of urbanization, puts forward the financial service problems in the process of urbanization and analyzes the reasons, finally from the financial markets, financial institutions, financial products and financial ecological environment four aspects to build the system of financial services.