Study On The Commercial Bank Financial Products Innovation

With propose of the “Three-rural”, the authority attaches great importance to the ruraleconomy, and clearly guides the rural finance to support the economy. Since2004, the centraldocument NO.1has made the rural establishment the force of the government work for9consecutive years. And the development of the rural finance is one of the main forces of therural economy. However, the rural financial products and service are still simple, convergenceand unsound risk control, although they have a good progress, and the quantity and varietyhave increased. Based on this, it is practically significant to deeply research the commercialbank rural financial products innovation.The paper is on the rural financial products innovation of the commercial banks in ourcountry by combining the theoretical analysis and the empirical search, qualitative analysisand quantitative analysis, on which the paper proposes the suggestions to fasten the ruralfinancial products innovation. The paper content contains5parts,6chapters.The first part, including the chapter1and chapter2, is based on the domestic and foreignliterature, and determines the paper’s search framework and method, and puts forward somepossible innovations combining the previous searches.The second part is chapter3. it clarifies the theoretical basis, that is Innovation Theory,and then integrates the theory into the finance field. Finally, the chapter clarifies the theory ofconstraint inducement, the theory of the circumvent control, the theory of the technologypromotion and the theory of the transaction costs.The third part is chapter4.The part is based on the analysis of the situation, problems andthe constraints of the commercial banks financial products innovation, and understandscomprehensively the inadequacies of the innovations in the existing conditions, which willprovide the practical references to the strengthening suggestion.The fourth part is chapter5. The paper takes the part of the rural financial products of theAgriculture Banks of China as the cases, such as the Golden Harvest Benefit Farmer-SocialSecurity Card in Quanzhou branch of Fujian province, the Forest Right Mortgage Loan inLishui branch in Zhejiang province, the Small Loan Guarantee Fund in Gangcha sub-branchin Qinghai, the Boutique Farmers Loan in Awati sub-branch in Xinjiang, from which thepaper summarizes the performance and experiences, and provides the practical reference forthe chapter6.The fifth part is chapter6. Based on the case study, the paper proposes the suggestion onstrengthening the rural financial products innovation of the commercial banks, including thatcombing the rural economy feature, docking government policy, implementation of the“villages” project, improving the rural credit system, innovating the risk-sharing mechanismand supervision system.The paper’s possible innovation is that firstly, on the search view, the paper closely links the agriculture industry policy and benefit farmers policy, and puts forward the suggestions tofasten the innovation of rural financial products from docking the policy and combining therural economy feature, secondly, on the search method, the paper chooses the representativerural financial products of the Agriculture Bank of China as case, and from them the papersummarize the performance and experience of the development of the rural financial products,which makes the paper more convincing.