The Financial Products Innovation Research Of Shareholding Commercial Banks

Joint-stock commercial banks’ financial product innovation is the inevitable choice of realizing sustainable development, with market reform of the interest rate and the internet financial development. Since reform and opening up, China’s commercial banks had mainly experienced assets business, liabilities business, and intermediate business innovation. All kinds of financial institutions rapidly developed in nearly 10 years, and various business permeated with the other, especially the development of the internet financial profoundly changed people’s way of life. As an important force of China’s financial system, joint-stock commercial bank should actively conduct new product to meet the demand of market, and improve the competitive advantage.This paper studied the financial products innovation theory, and related literature at home and abroad, the characteristics of the financial product innovation, the risks, and a careful analysis of the current situation of joint-stock commercial bank financial products. I have found out that our joint-stock commercial bank product assets business frequently, with the tendency of a combination of product innovation, started with comprehensive financial services and customized financial services. The liabilities business product is less, which structure is still single. But I think things will change. Intermediate business products are perfectly implanted into the comprehensive financial services. I put forward the main problems existing in the financial product innovation. Finally I put forward the proposal:the first is that retail financial products innovation is very important; the second is to accelerate the intermediary business innovation and development, meanwhile product innovation should be combined with bank’s development strategy; The third is to develop the Internet financial; Finally I proposed to market demand as the guidance of innovation mechanism, perfect the internal innovation management mechanism and establish the scientific talent management mechanism.