Strategy Development Of Beijing JINGCHENG New Engergy Limited Company

Because of the features of clean, safety and sustainable, the status of renewable energy increase gradually under the condition of shortage of energy and severe of environmental security. Wind energy, one of new energy, has increased quickly relying on low cost, mature technology and good reliability. Although China wind power industry has high development, it becomes from emerging industry into competitive industry quickly since surplus both productivity and weak demand. Beijing JINGCHENG New Energy Corporate (JCNE), as one of manufacturers, focuses on finding out the own strategy in order to solving the development problems.This article starts with the status of wind energy development strategy all over the world, using strategy management theory and analysis tools for analyzing both detailed internal and external environment of JCNE, proposes problems, finds out issues and makes the final contents of development strategy of JCNE. It contains promoting transformation and upgrading by wind farm construction; expanding market relationship by superior resources integration; updating technology; closing projects; creating financing channels and guaranteeing human resources. Finally it will propose the suggestions of implementation and security of strategy, in order to realizing into truth.This article describes the development path and problems of similar corporate of JCNE and analyzes strategy of development methods from model transformation, technical improvement and financing support. It may be innovation point of redevelopment of corporate, which offers examples for the same business and has practical significance.