F New Energy Company Development Strategy Research

With China's economy going into the "new normal", the development model and the economic structure began to change. The development of new energy source has become active demand and inevitable choice to promote ecological civilization construction and energy security in china. Especially in the new electricity reform, direction of renewable energy development and clean energy development has been further confirmed. Energy companies have accelerated to enter the field of new energy source, new energy industry presents a vigorous development trend. F New Energy Company has 12 years of wind power development history in new energy enterprise. The early stage of the company development is not ideal, Because think little of the strategic planning. F New Energy Company has to face a series of new opportunities and challenges. Making good development strategy and seizing the opportunity to achieve the goal is the urgent problem of F Company. The history and the status of strategy management in the foreign and domestic field are studied in this paper.On the basis of a large amount of information collection and analysis, this paper analyses F New Energy Company by using strategic management theory and scientific analyses methods. Based on the actual situation of the enterprise, the macro environment and industry competitive environment of F New Energy Company are discriminated in this paper. Enterprise opportunities, threats, advantages and disadvantages of a comprehensive are systematic analyzed by using SWOT and the development strategy of F New Energy Company is judged by using SWOT matrix. Through the in-depth study of the general idea and method of the development strategy of F New Energy Company, the target of corporate strategic planning and the target of business level strategic planning has been put forward in this paper. Meanwhile the protection of the organization, culture, internal control, execution guarantee of company development strategy are given in this paper.According to the applicable requirements and strategic management theory, a comprehensive analysis of the development environment of a new energy company which was in "three new" focus of new normal, new electricity and new energy is given.The research results of this paper have important practical significance to the similar enterprises in China. At the same time; some useful views on the development of new energy industry in China are put forward. The results show that new energy companies can accelerate their development by researching Strategic Management Theory, the research result has a certain reference for these new energy enterprises.