Empirical Study On Agricultural Information Demand Of Farmers In Xinjian

Nowadays, the problem of agriculture, countryside, farmer is the bottleneck of China’s economic development, while the occlusion of rural information service is one of the most important reasons for the "three rural issues". Farmers are not only the cell of the society, but also the fundamental unit of the agricultural production. The development situation of China’s rural society is determined by production and living condition of households.With the deepening of reform and opening-up and the continuous development of market economy, farmers growing manifestations varied, demands on information service is also increasingly diversified. However, due to the imperfection of information infrastructure, lower education of farmers, single rural information service, have led to imbalance phenomenon between supply and demand, that is to say, the rural information service can not meet the information needs of peasant household.Xinjiang is a big agricultural province, which has a strategic in nature. It has important significance to develop new rural construction, the rural economy, increase the income of farmers. Although Xinjiang has been the development of a number of a certain competitiveness of characteristic agricultural products at home and abroad, there are still backward in rural information service. Therefore, It is an important measure for the party and the government to solve the "three rural issues", which is socialization of agriculture information service system is constructed and made. Besides, it has the important significance to study on Farmers’ information needs for promoting agricultural information and rural information construction.It is made a questionnaire survey about Manasi, Hutubi, Sandy Bay three countries in Xinjiang developed areas.The information needs of farmers studied through the method of combining theory with practice, combining qualitative analysis with quantitative analysis in Xinjiang developed areas. First of all, reviewing the literature on the domestic and foreign agricultural information service system, current situation and research progress of farmers’ information demand. The article makes clear related concept of agricultural information service system, analyzes agricultural Information service theory. Secondly, there is a research about different characteristics of the agricultural information needs from the basic personal characteristics, family characteristics, farmers’ production characteristics. Thirdly, using the method of questionnaire to study Farmers’ agricultural, to study information demand, channels, and the main need sand availability. Finally, using logistic regression model conducted to analysis on the influence factors of demand agricultural. At last, based on the foregoing analysis,proposing to increase effective demand for agricultural information, and making recommendations on strengthen the construction and development of agricultural information service system in Xinjiang.