The Empirical Analysis Of Agricultural Informationservice Demand Andsupply In Sheng Zhou

Agricultural information service is the key to agricultural modernization initiatives ,with the current direction of agricultural industrialization ,scale and direction of development ,the Party and State Council to strengthen the guidance of agricultural information services, from 2005 to 2011 for seven consecutive years of the Central Committee Document No. referred to the strengthening of agricultural information services, agricultural information service for farmers to do the work of new rural construction on the new period have deep significance.In this paper, we have a example of Shengzhou, Zhejiang Province agricultural information services, combined with agricultural information services Shengzhou township farmers and some field research, systems analysis of the current agricultural information services.On the demand side, agricultural information from farmers on the type of service needs, demand strength, access to agricultural information services and other aspects of the way and the analysis of sources of agricultural information services to farmers on demand conditions, and restrictions of the needs of farmers for the main agricultural information service Factors on the supply side, the main analysis of the supply of agricultural information services sector ,the basic situation of the government, from providing the main information categories, aspects of service delivery channels of the government information service supply situation of the agricultural information service. Finally, analysis of the Agricultural Information Service contradiction between supply and demand and supply and demand for agricultural information service contradiction between the two sides made the following recommendations :rational planning, agricultural information services play a leading role, Improve the information dissemination channels ,information service model innovation; extensive publicity and education, to stimulate the information needs of farmers; strengthen the cultivation of agricultural information professionals.