The Construction Path Of Jiangxi Tourism-powerful Province

There is rich tourism resources in Jiangxi, after 30 years of development, there is a good development foundation in the tourism industry, the current industry development trend is coming and going upward. Jiangxi put forward the "tourism province" strategy, both in line with rules of tourism economic development and to meet the needs of the reality of regional economic and social development. But we also clearly see that behind the tourism construction of Jiangxi Province, there exists many problems and key factors of the tourism industrydevelopment, for example, industrial development efficiency is low, the contribution rate is not high, the structure of tourism products is imbalanced,main- body of market y is unknown, pressure of environmental protection is increasing and so on.If Jiangxi tourism industry want to have healthy and rapid development, from a big tourism province toa strong tourism province, the government、industries and enterprises need to further clarify ideas, seek an effective way to fundamentally solve the various constraints and practical problems. In this paper, based on the theory of competitive advantage, regional advantage theory, will do in-depth research aimed at reality、multi-development situation and industry development of Jiangxi tourism,on the basis of the analysis, combined with the strategic construction goal of tourism province and overall position, we put forward three aspects: to cultivate main-body of market,construction of scenic area and products development,collaborative innovation and cultivattion of new formats,and make them as construction direction of tourism province.based on making enterprises bigger and stronger, the innovating investment system, introducing competitive enterprises, the creating tourism brand and so on.We try to build a strong tourism to promote faster and better development of tourism industry in Jiangxi.From aspect of standardization and market perspective we innovate management of the scenic area, tourist routes, establish tourism product system;combined with multi-ndustry collaborative innovation and cultivation of new formats, cultibvating agglomeration area of tourism industry to achieve the transformation and upgrading of the tourism industry, to promote the large development of the tourism industry.At the same time,in multiple areas, such as the optimization and upgrading of the tourism management mechanism, the construction of public service system, the construction of economic cooperation area of tourism, the wisdom tourism and market innovation to build a scientific construction path.of jiangxi tourism Province.