Peasant Tourism Market Development Research Of Jiangxi Province

It is of vital necessity to develop the farmers' tourism market,which plays an important role in the development of national economy,the expansion of the scale of tourism industry,the promotion of domestic demand,the reduction of income gaps between the urban and rural areas,and the enhancement of farmers' cultural quality.At present,with less publicity on tourism by the government and tourist companies and lack of continuity,the domestic farmer's tourism market grows very slowly and the travel rate of farmers is still very low.With the narrower income gaps between the urban and rural residents,there will be an enormous development potential in the field of farmers' tourism market.This paper studies Jiangxi farmers' tourism market.The following research methods including literature survey,questionnaire survey,interview record,qualitative and quantitative analysis are applied in the study.The conclusions are as follows.(1)The favorable conditions for the development of farmers' tourism market in Jiangxi Province are as follows,such as a large proportion of rural population,the rapid growth of rural economy,rich tourism resources,sound rural traffic system and the relevant supportive policy.However,the unfavorable conditions cannot be neglected,which include the increasing income gap between urban and rural residents,the relatively weak consumption and economic effect,unapparent policy support,and lack of in-depth tourism marketing.(2)The farmers' tourism market in Jiangxi Province is characterized by the following performances.Farmers have emotional awareness and strong will towards travelling.Their consumption concept is relatively conservative.The consumption level is low and consumption structure is irrational.The frequency of travelling is low,and most of the farmers' tourist destinations are very similar.Farmers prefer to travel with friends in groups.Simultaneously,the sources of tourist information are diverse with characteristics of the times.(3)Factors of the tourism market in Jiangxi province influence: Peasant Tourism Market in Jiangxi Province three party power are insufficient(local policy deficiency,to guarantee the rural tourism market in the tourism industry on the rural tourism market,the lack of understanding of rural tourism will strongly but lack of action travel);farmers in Jiangxi province tourism market supply and demand docking differences in tourism(the subject does not accurate,not in tune,in the travel behavior in the tourism consumption inequality,on quality of service is lacking).(4)The development of farmers' tourism market in Jiangxi Province can be furthered through alternating their consumption concept,enriching the tourism products,raising the service standards,increasing the market promotion as well as improving farmers' social security system so as to realize the optimization of tourism industry structure in Jiangxi Province.Based on the research,the countermeasures and suggestions are very effective in operation,which can trigger farmers' interest of outgoing,establish an ideal tourism market,.