The Research On Design Of Railway Bulk Freight Productions

Under the background of bulk freight supply market overall demand downturn and the increasingly fierce competition in various transportation modes, improving the quality of railway bulk freight products, reforming product design concept and enriching and innovating product form become an urgent research problem. This paper first analyses the bulk freight market demand, focus on the overall trend and market demand change of the coal and steel supply industry in recent years based on the analysis of inter-regional flow of rail bulk cargo, summarize the main factors that affect demand for rail bulk freight transportation. In the research of rail bulk freight product theory, the paper analyses the connotation, features and main forms of railway bulk freight productions base on total product concept. In the research of rail bulk freight product design method, the paper proposes a market demand-oriented product design method, elaborates the product design concept, design principle, design process, etc. The paper determines the specific content of the freight market survey from the rail freight product and freight market demand two aspects, and proposes the reasonable and effective market survey means and the method according to the bulk freight supply customer characteristic. On the basis of transportation demand analysis, the elements of rail freight productions are determined, then combine determined product elements of rail freight transportation to diversified, differentiated, customized railway bulk freight productions. In the research of rail bulk freight product genealogy design, the paper identifies rail bulk freight target market by market segmentation of rail freight transportation market and the analysis of market competitive advantage. Design the rail freight product genealogy from different perspectives based on the research of the target market, thereby varying and innovating the forms of railway bulk freight productions. Finally, take the design of the rail coal freight productions as the actual case, elaborate its development process and the status quo, then analyze the existing problems of the rail coal freight productions, propose the rail coal freight product design ideas and process based on customer segmentation, focus on the process of product development and implementation and schematize the railway operation plan for coal freight trains.