Research On Competitiveness Of Inbound Tourism Service Trade In

In recent years, Chinese government has been emphasizing on economic transformation and development of tertiary industry. Guided by its policies, the tertiary industry becomes more and more vibrant. In 2014, the proportion of tertiary industry against the national GDP amounting to 48.1% surpassed the proportion of the secondary industry (47.1%) for the first time, and became the No.1 industry in China’s economy. The development of service trade produces unprecedented opportunities for the development of tourism, especially its inbound tourism. In the same year, the number of the inbound tourists reached 12,849.83 thousand persons, and accomplished an income of about 56.91 Billion US dollars in terms of foreign exchange, which accounting for 0.55% of the total GDP (103060.5651 billion US dollars),9.42% of the total value of China’s service trade (604.34 billion US dollars).Tianjin, one of the four municipalities directly under the central government, plays an important role in China’s economic development. Inbound tourism trade in Tianjin is researched with more detailed question research and pertinence. It is found that though Tianjin’s inbound tourism has developed quickly with rising tourism persons and income, many problems still exist, The problems include the relative small scale lagging behind other tourism cities, the unsoundness of tourism products system, the lack of attractiveness in tourism commodities, the deficiency of infrastructure, the insufficiency of traffic system, the lack of supervision and the vacancy of strong cultural atmosphere. Thus it has enlightening significance for inbound tourism service trade both in Tianjin and in other provinces and municipalities to analyze the current situation of inbound tourism service trade, indentify existing problems and further give targeted advices.There are seven chapters. Chapter one is introduction which includes background, significance, goals, approaches and methods of research. Chapter two is the theoretical foundation. It illustrates references and theories both in China and abroad. Chapter three elaborates current situation of Tianjin inbound tourism service trade from four aspects as resources development, development scale, market structure and consumption expenditure structure. Chapter four analyzes competiveness of Tianjin inbound tourism service trade using three indexes as market share, revealed comparative advantage and trade openness basing on chapter three and indentifies existing problems of Tianjin inbound tourism service trade on combining the content of chapter three. Chapter five is empirical analysis on results of questionnaires using SPSS to make factor analysis which aims at finding out the three influencing factors as infrastructure, labor and capital and figure out the degree of their influence by regression analysis. Chapter six presents countermeasures for Tianjin inbound tourism service trade from macro, meso and micro levels on the basis of empirical analysis in chapter five. At the macro level, it is suggested that tourism industry standardize the order of the travel industry with more government support, strengthen international exchange and cooperation, establish coping mechanism to tourism crisis, and improve traffic system. At the meso-level, Tianjin tourism industry should guide inbound visitors properly, improve earning structure of tourism foreign exchange, make overall planning and reasonable allocation of resources of tourism enterprises, explore tourism plans with more Tianjin characteristics. At the micro level, it is suggested to improve the structure of the tourism talents, promote the internationalization level of tourist service personnel, strengthen the construction of travel service management, optimize development direction for travel agencies and strengthen attractiveness of shopping as an entertainment. The seventh chapter is conclusion and prospect.