The Research On The Transformate And Upgrade Of Brokerage Business Of Chinese Securities Companies Under The Internet Finance Circumstance

The development of the Internet technology has a great impact on the business model of the whole society,while the development path of traditional securities firms also face great challenges.In this context, the securities regulators actively introduce the policy to encourage securities firms innovative products, services and transactions by using the Internet, to achieve more different, professional and characteristic.The securities industry enters to a period of accelerated development of innovation, welcome to the second reform of the securities industry by the Internet. In the situation, securities firms actively practice the pattern of "Internet+Security". Securities brokerage business,as the main income source of securities firms, are first to bear the brunt. Many firms have done a lot of useful practices and made great achievements.as a break of transformation and upgrading.The paper refers to the research on the transformation and upgrade of brokerage business of Chinese securities firms under the Internet Finance circumstance, reflecting practical significance.Firstly,the paper introduces the current development status of Internet Finance and securities brokerage business, analyzes the opportunities and challenges for the securities firms.On the basis of foreignal securities practices on Internet Business, the paper puts forward the advise for the securities brokerage firms under current Internet Finance circumstance. Finally,with the example of Hua Tai Security Company, the paper puts forward the prospect of four factors for the Internet Security:strategy, customers, data and products.